Newsletters (or ezines) are certainly not new.  Yet, from time to time we’ve noticed some serious problems in how business owners implement this strategy. So here’s a quick list of the three most common (and biggest) errors to avoid: 1. Use of Double-Opt In This is the age of permission-based marketing.  You must get this
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And Why It Threatens Everything You Do Online! The number one reason why businesses are online is… to grow their business. And in today’s world of social networks and instant access, a big part of that is through building a good name for yourself. We’re talking about your online reputation.  And for your business to
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