Ever get one of those box of chocolates with the different flavored “goop” inside?  You try to choose the “right” one to pick, but you have no way of knowing what’s REALLY inside? When it’s your box it’s ok to take a bite… and either put it back (my son’s strategy) or throw it out
[continue reading...]

What does it mean? Integration marketing, as we use the term with clients to reveal blind spots in their online business, involves three key and critical issues: the relationship between your sources of traffic and the offer or offers on your site (involves pre-action of your web visitor) opportunities to up-sell or cross-sell (integration at
[continue reading...]