Pay Per Click Marketing Secrets… Exposed
Think pay per click marketing is pretty basic stuff?
Think again.
At least once a day I find basic points so badly handled that it is OBVIOUS that the company running their pay per click marketing campaign is bleeding cash. Let me share a story with you that happened just a couple of days ago to explain.
My wife were looking online for bi-fold shutters for our bathroom just a couple of days ago. Not finding what we wanted locally, we turned online. To Google.
Typing in “bifold shutters” generated this result…
Okay, if you understand pay per click marketing, you’ll know that the search results on the right hand side are the paid ads, versus the “organic” or free rankings on the left hand side.
Looking at the results page, you’ll note that it breaks down nicely into SEO on the left, and Pay Per Click on the right. Alright, ‘nough said.
Now, we decided to click on the Sears link…
Sidenote: You’ll notice it’s purple, as in “visited” because we hit the back button after about 3 seconds on the site. Understand, this wasn’t the first site we visited looking for shutters. And chances are your web visitors are NOT hitting your site first during their search, either.
Now, I’ll ask you. Why do you think we stayed all of 3 seconds on the Sears site? Have any ideas?
It’s because this is what we found there…
Now let me ask you something. Do you see SHUTTERS anywhere here? Bifold interior shutters? No?
Alright, let me share a little something with you right here. A TIP GUARANTEED to save you money on your pay per click marketing campaign. Are you ready?
It’s this…
People searching for stuff are generally:
- desperately looking for a solution to a problem
- pressed for time (i.e. they are NOT spending hours looking for an answer)
- frustrated by the sheer volume of search results and lack of a clear “winner”
- and are 1 Click away from NEVER returning to your site.
What does this mean for you?
Well, a web searcher is probably not going to land on your site first. By the time we landed on Sears, we had been to 12 other websites. Seriously.
And we hadn’t found what we were looking for, either. So by this time we were pretty frustrated. And tired.
So here’s the money saving tip for you. If you’re not going to hire an experienced company like Success Marketing, LLC to handle your pay per click marketing campaign for you…
For example, we slashed one company’s Adwords budget by 75% and generated the same results they experienced previously. Now we’ve revamped the entire campaign, and they are actually making money.
At least get this part right:
- Make sure your LANDING PAGE displays the item mentioned in your AD.
If you are buying clicks for shutters, there better be some damned shutters on the page when someone lands there, or they are going to leave in about a second. Maybe less.
If that happens, you are blowing your money on nothing.
Period.
Can pay per click marketing work for your business?
Nine times out of ten we’ll say YES. But not if you run your campaign like the geniuses over at Sears. I’ll tell you one thing. Most companies operating like this have more money than brains.
At least temporarily.
Now, if you found something useful, interesting, or provacative in this article, kindly leave a comment. If you’d like help with your Pay Per Click Campaign, here’s what you can do:
- leave a comment with your website and we’ll track you down
- send an email to us at support@bestwebpresence.com. Be sure to include your URL and we’ll get in touch with you.
Not sure we can help?
Well, here’s what we did for one new client. In 14 days we generated the same amount of traffic for his high end service that he did on his own in 22 months. At a fraction of the cost, no less.
Now, what do you think that’s going to do for his business. So the question I ask you is, why would you want to wait to get started any longer?
Next Steps…
Any questions? Comments? Did we hit a nerve?
Drop us a line by leaving a comment. We will reply (here, and by email if you’d like) as soon as we’re able. And if there’s a topic you want us to discuss, let us know.
To receive monthly emails with summaries of all our latest content, sign up for our “Monthly Web Tips” above. Does that sound fair enough to you?
To discover how our web marketing firm can help you with your online presence, traffic, leads and sales, kindly follow the link. You can also review our web marketing services to better understand how we work with clients just like you.
Blogging for Business Seminar
From Passion to Profit
Last night Rob and I unveiled the first Phase of our soon to be released “Blogging 4 Business” program. We had a blast clearing the ground and laying the foundation for online business success.
And I think it’s safe to say that we “blew them away.”
As a way of saying “thanks” we’re giving them a little “link love.” So check out their sites when you get a chance…
- Kim Kasparian, the Success Genie
- Angelus, The One Matrix
- Chris Gaunya, Acupuncturist
- Kathy McAfee, The Marketing Motivator
Now, let’s chat a bit about the seminar in particular and the program in general.
This was no rehashing the same old garbage you find online. We’re talking about cutting edge approaches, developing a business mindset, marketing realities just not discussed anywhere else.
And we have to warn you, when we release portions of the audio and video clips (here and elsewhere) some people are going to be shocked by what they hear!
It won’t be because Rob said it was alright if I used some foul language from time to time (well, okay, more than a few times)! i couldn’t help myself — I got carried away. Where I come from, foul language is like an exclamation point!
No, the real reason for some of the shock will be because of the CONTENT that we released to some close friends and associates. Some “no holds barred” NAKED REALITY. Yes, you read that right…
Quite simply, our goal was to cut through all the clutter to get to the FOUNDATION of internet success so that YOU can apply these proven techniques and principles for your own business.
You see, one problem most folks have when they turn online to find out how to grow their business online is the lack of credible information and resources available.
Previously, here’s what you had as possible “solutions”…
- SEO “experts” du-jour taking your money, and sharing no insights with you…
- PPC “experts” taking your money while structuring YOUR PPC campaigns to fail… because their 20% override on your ad budget means that the “Google penalty” puts more of YOUR money in THEIR pocket…
- tons of “Get rich quick” stuff on how to be an “affiliate marketer” when all you want to know is how to get more leads and business from online
Not exactly a recipe for success, in our humble opinion.
In fact, Kim remarked that she was sick of getting the daily emails from “gurus” pushing one affiliate marketing program after another…
Anyway, there are just a few points I wanted to share with you today…
If the feedback we received last night (and continuing today) is any indicator, we’re going to sell out quick.
After fielding questions and responding to feedback, we decided to GIVE AWAY the first phase of our program. You read that right. We’re going to give away all the material we unveiled last night.
What does this include? How about…
- The first part of the program guide
- The Process Map (Phase 1 only)
- The Worksheets & Tipsheets
- The audios from last night (once they are ready)
- The videos from the seminar
This material, on it’s own, could easily sell for $129 (or more). And to be honest with you, Rob and I haven’t even set the price for the entire program yet.
So what does this mean for you?
Well, be sure to come back from time to time as we get ready to release the free part of our program. We’ll be releasing more news and details here, so stay tuned. And if you want to get on our announcement list for when it’s ready for release, kindly leave your name and email below…
Next Steps…
Any questions? Comments? Did we hit a nerve?
Drop us a line by leaving a comment. We will reply (here, and by email if you’d like) as soon as we’re able. And if there’s a topic you want us to discuss, let us know.
To receive monthly emails with summaries of all our latest content, sign up for our “Monthly Web Tips” above. Does that sound fair enough to you?
To discover how our web marketing firm can help you with your online presence, traffic, leads and sales, kindly follow the link. You can also review our web marketing services to better understand how we work with clients just like you.
Business Blog Marketing: Blogging 4 Business Program
In roughly ten days (April 16th to be exact) Rob and I are hosting a small, private live seminar for some close friends and clients.
The topic?
As the title indicates, we’re covering the four main issues to effectively use blog marketing to grow your business. The emphasis is on the “business” aspect of blogging, rather than on how to set up a blog, etc. (though we will include a resource kit for those just getting started).
You can think of the program as THE blogging strategy guide taking you step by step to effectively grow your business.
Blogging for Business
The four main topics we’ll discuss are:
- Defining Your Business Vision
- Crafting a Winning Value Proposition
- Creating Your Curriculum
- Optimizing Your Business
So why mention this here?
For two reasons. First, we’ve put together a comprehensive program complete with…
- process maps
- “how to” information
- checklists
- worksheets
- tipsheets, and
- valuable resources
to help you maximize the effectiveness of your blogging efforts. The idea is to keep you on task and on focus so that time spent blogging leads to bottom line results, i.e. money in your pocket.
Secondly, we are going to capture the event on video.
This means we’ll be adding the audios and DVDs to the program guide for the most comprehensive blogging for business program available.
A number of people wanted to attend, but we had to turn them away. There just wasn’t enough room at the planned location for the seminar. Not to mention that this “by invitation only” event was for friends and clients only, with no exceptions.
Now, lots of folks have already expressed interest in our upcoming program. And we’re in discussion right now with a number of possible JVs who want to release this info to their list.
And here’s where our problem comes in. At this time we are only willing to release 200 copies of this groundbreaking program. There’s no guarantee that it will be re-released in the future, for the simple reason that Rob and I are busy working on…
- other cutting edge programs to be released this year
- client commitments keep us busy
- we recently launched another business venture with 2 more scheduled at year end
There’s just too much going on, and too many other opportunities we want to capitalize on.
There’s money to be made, even in this economy, and Rob and I began positioning ourselves to rake in the dough by working on, experimenting with, and perfecting our systems to maximize revenue for ourselves… and our clients.
So what does this mean to you?
Well, here’s what we’re thinking.
All our energy is focused now on completing the tools and resources for our April 16th seminar. Then Rob will have to edit the audio and video to prep it for production. Our best guess is that the program will be ready by late May.
And once it’s ready, there’s no telling how long it will take to sell out every last copy.
Right now we’re contacting a couple of internet marketers to see if they’d like to offer our program to their list. We’ve lined up one affiliate with a pretty substantial list. They’ve asked us to set aside some reserve copies for their people, and we’re weighing all the option with logistics and product fulfillment.
Bottom line, here’s what we want to do for our loyal readers. If you sign up below on our Announcement List, we’ll basically open the doors of our program to you 48 hours before the order links go live and the emails go out to everyone else.
And if all the copies get scooped up before our affiliates can send out their emails, so be it. We’ll take the flak. If some JV partners get ticked off at us, so be it. No big deal.
We’re committed to your success, and this program was put together with folks just like you in mind. So reserve your spot today.
Next Steps…
Any questions? Comments? Did we hit a nerve?
Drop us a line by leaving a comment. We will reply (here, and by email if you’d like) as soon as we’re able. And if there’s a topic you want us to discuss, let us know.
To receive monthly emails with summaries of all our latest content, sign up for our “Monthly Web Tips” above. Does that sound fair enough to you?
To discover how our web marketing firm can help you with your online presence, traffic, leads and sales, kindly follow the link. You can also review our web marketing services to better understand how we work with clients just like you.
Internet Marketing Courses
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