Welcome to the next edition of “The Web Marketing Minute.”  Today’s topic is… Your Marketing Message: Crafting Value Propositions What do we mean by “Value Propositions?”  Well, maybe you’re familiar with the term USP – Unique Selling Proposition.  Usually people refer to USPs as a way to quickly communicate the key point or points that
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Welcome to the first message in our new series of weekly audio recordings called “The Web Marketing Minute.”  Our first topic to kick off the series is… What is Marketing? Seems fairly basic, right? Yet, in meeting with business owners over the past couple of years, one thing seems very clear to me.  How you
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