Which Site Works Best, a Blog Website or a Traditional Website?
You might think that it is easy to sell on the internet. Just build
your website, add some stuff and BAM… now you’re selling stuff online, right?
Wrong.
And depending on how you set up your site, you are not only wrong… you are flat broke to boot.
Ask anybody who has sold online and they will tell you that they did it on Ebay or that they just setup their website and made sales.
But I can tell you now that those are the two most unhelpful answers to selling online you will ever hear.
But it doesn’t have to be that way.
What is the Difference Between a “Traditional Website” and a Blog Website?
And does it matter?
Anybody now a days can have their own website, from a 5 year old to a 95 year old. And they can all have an equal stake in the new real estate rush that started back in the 90’s.
The DOT.com Boom.
So maybe you’re asking yourself, what’s the difference between a “blog” and “traditional” website?
After all, a website is better than a blog, isn’t it?
Let me tell you something, there is a BIG difference between a “traditional” website with individual pages all hand crafted and made to order.
Then there is the Blog website platform that does most of the heavy lifting for you.
When it comes to traditional websites they take very long to make, only highly skilled individuals are capable of creating a truly marvelous website just for you.
And the price tag? Starting at $500 up to Thousands of dollars just to get your site off the ground.
It’s enough to give you sticker shock at shelling that much money for something on a computer screen. Not to mention the “time to build” factor.
To create one of these glorious hand made websites takes weeks of effort and creative sweat to concoct a vision of beauty that justifies the time and expense to give birth to such a thing.
And guess what?
You still don’t know what you can or CAN’T do, add, or modify it without it costing you an arm or a leg. That’s after its paid for in the first place.
However, there is an alternative…
It all Starts with Your Own Blog.
One website option that is easier to use, much more affordable, and ready to go right out of the box.
It’s called a Blog Site Setup.
With a Blog you have the ability to do things that a regular website struggles with, like adding new copy to your website.
Keeping track of changes so you can UNDO what went wrong. And making your website look like a whole new website in under 10 minutes flat! Just by changing the Theme.
When have you heard of someone changing their website look and feel, 10 minutes after they decided it needed to change? Hmm… Anybody?
Well I can tell you that it IS possible if your website was built on a blog setup.
You see the HARD work has already been done.
All those dynamic programs, all the features, utilities and other stuff you never want to hear about let alone learn the hard way that your website can’t even change its copy without taking days for your web developer to getting around to it.
With a Blog you can Do More in Less Time with Less Cost.
A Blog Site Setup gives you:
- A REAL website that works right out of the box, just add your domain and a hosting account [we can even do that for you!]
- A ready to go, SEO and SEM system that makes the Search Engines take notice of your site from Day 1.
- Multi-media [video, audio, etc.] friendly website, create it yourself or we can show you how.
- Unlimited Free upgrades, the blog system keeps up with changes in Internet, No more Costly code changes
- Website Traffic and Analytics installed from the start, so you know who’s looking at your site and where you can optimize for sales or attract even more visitors.
- 2 Free 60 minute Marketing Coaching Calls [a $300 value], to help you narrow down your target market and give you action steps that give you focus for long term success online.
All you need to do to get started is to sign up below.
You can read more about our blog site set up services by following the text link for more information.
Watch Your Mouth!
Or, 3 Lessons on How Your Language Matters
Okay, so maybe that headline was a bit over the top. Not to mention a bit tongue in cheek.
But behind a statement we can all recognize (and probably more than once heard while growing up) is a powerful business idea lurking just beneath the all too familiar surface. And a point absolutely critical to your business success, both on and offline.
This lesson involves YOUR use of language.
More specifically, how you talk TO your prospective clients and/or customers about your goods and services.
1. It had better be about them…
Let’s start at the beginning. What you are saying and why your saying it in the first place had better capture your readers attention. Also it had better be content wise to what they are looking for, or they’re outta here!
2. If at first you don’t succeed, you better change what you are saying…
Or at least who you send it to…
Be careful of sending the same old marketing that didn’t get you anywhere back when you first sent it, isn’t going to change results the next dozen times you send it. In fact, if the marketing piece sends back 0.0%, then you REALLY need to examine what your sending as a message and who you’re sending it to.
3. Recent, Relevant, and Right what they were looking for!
If they are talking about it, searching for signs of it, YOU had better be talking about it yourself. You must keep up with the way your prospects are communicating a need for what you have.
However, if the WAY your talking in your marketing is stuffy business speak, your going to miss out on a large segment of the population because you aren’t speaking their language.
Next Steps…
Any questions? Comments? Did we hit a nerve?
Drop us a line by leaving a comment. We will reply (here, and by email if you’d like) as soon as we’re able. And if there’s a topic you want us to discuss, let us know.
To receive monthly emails with summaries of all our latest content, sign up for our “Monthly Web Tips” above. Does that sound fair enough to you?
To discover how our web marketing firm can help you with your online presence, traffic, leads and sales, kindly follow the link. You can also review our web marketing services to better understand how we work with clients just like you.
Do You OWN Your Website…
Or are you merely renting? What do we mean by that?
Well, for instance, here’s a quick list that would indicate if you are simply “renting” your site.
- Your site is hosted by your web developer
- You cannot EASILY add, change, edit or modify content on your site
- You do not OWN your site’s URL (i.e. the http://blahblahblah.com stuff)
- Your blog is hosted on a service like blogger.com, etc.
If any of the above describes your situation, your website really owns you!
Let me explain…
When you start out in a new business – most anyone you talk to will tell you:
“starting a business? You’ve gotta get a website!”
And that’s where it begins.
Maybe you’ll get quotes from “pros” who will offer you instant sales making sites if you make a mortgage payment to them. Or maybe a friend or relative will refer you to someone who’s a “graphic designer” or knows some Photoshop who will create a website for you… for free.
Two ends of the spectrum, to be sure.
But where will following that path lead you?
Ultimately the Only rule you need to follow on your website is this:
Its all about the Content. Make it relevant to their interests. And keep it recent because nobody likes reading old news… you gotta keep it fresh.
Since that IS the key to marketing your business online, here’s the question: who will update your content? Will the overpriced pro keep it current for you? Or is it so custom, so complicated that you can’t USE the darned thing.
Will the friend of a friend doing you a favor take care of your site, WATCH over it like a precious asset for you, for free? Let’s be real.
So remember this one point…
why you are creating a website in the first place. You need to:
- Understand who the website is for.
- What kind of website is it?
- Lastly, and most important, who is updating your website?
Who is your website for?
It is not about you. It needs to FOCUS on the marketing message you need/want to communicate to your visitors.
What kind of site is it?
If your site going to be a “static” page (like a brochure site) that just states your business name and contact info, then you might not need to worry too much about updating content.
Of course, if this is the case you’ll have a hard time optimizing your site and building community.
If your website is (or will be) an interactive site, like a BLOG site, then you can respond to your web visitors, create interactivity, and build a community around your website.
Who is (or will be) responsible for updating/maintaining your website?
Will it be you, the people you hired to create the website? Or will you have to hire someone else to maintain and update it? These are the most costly mistakes that can hurt you more than getting your logo design wrong.
Take my word for it, save yourself some dollars, learn as much about web “stuff” as you possibly can, and be watchful of where you are spending your money.
You may be happy with the details you like, however your visitors will have something else to say about that.
Next Steps…
Any questions? Comments? Did we hit a nerve?
Drop us a line by leaving a comment. We will reply (here, and by email if you’d like) as soon as we’re able. And if there’s a topic you want us to discuss, let us know.
To receive monthly emails with summaries of all our latest content, sign up for our “Monthly Web Tips” above. Does that sound fair enough to you?
To discover how our web marketing firm can help you with your online presence, traffic, leads and sales, kindly follow the link. You can also review our web marketing services to better understand how we work with clients just like you.

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