Blog Marketing: The Perfect Post Problem

In working with clients over the past two years helping them with setting up blogs and helping them use their blogs effectively to market their business, one issue comes up more than any other.

A LOT more.

The issue?

Paralysis.

In this case, it’s not a question of paralysis by analysis.  99 times out of a 100 it’s a simple case of perfection paralysis.

Let me explain…

Blog Marketing 101

Blogging has made it easier than ever for businesses to communicate with their existing and potential clients and customers. And invite & receive feedback. In real time.

Not to mention that blogs give you an SEO “boost” along with social media distribution tools that traditional websites simply can’t match.

So what’s the problem?

Well, it seems that most people we talk with start off on the right foot.  Most people start blogging right away once they are set up, adding new content nearly every day, if not every week.

Then the weeks and months pass by.  And they post new content less and less frequently.

Some of the problems you may face include:

• challenges finding “new” things to say/share
• unable to schedule a schedule to write/post new articles
• feeling like you are “wasting time” blogging
• or simple boredom

And the biggest challenge of all:  trying to publish the perfect post.

So what’s the solution?

The ONE Key to Successful Blogging Is…

Consistency.

Plain and simple.

Additionally, there really is no such thing as a “bad” blog post.

Now, you might write an article (many articles) for your blog that nobody reads. Maybe your topic simply doesn’t connect with your audience or potential customer or client.

Is that a bad thing?  Heck no!

And here’s why…

1. reviewing your Google Analytics stats will help you gain valuable market data…
2. you’ll know which kinds of articles people want to read… or avoid like the plague…
3. better still, each blog post ADDS one page of content to your website…

Why is that last point the most important?

Because one of the drivers for getting high rankings for search engines include:

1. number of pages for your website
2. how recently you added/edited content on your website

And that’s a fact.

So regardless of how “perfect” you want your blog posts to be, getting your content “out there” is better than not submitting anything.

Got it?

Do You Want to Learn More About Effective Blogging?

So how can we help you to use the power of blog marketing to build your business or web presence?

Perhaps the best way to get started is to register for one of our complimentary internet marketing coaching calls.  To learn more and to sign up to claim your free 30 minute session with us, click on the link and read the brief overview.

Sign up instructions will be listed on the page as well.

Don’t have a blog set up yet?

No problem.

There are a few ways to get started.

First, we can set up a blog for you.  Simply follow the link to learn more and to download our one sheet overview.

If you would prefer some online video training, we have a how to start a blog video program that walks you through the process of setting up your own blog.