Welcome to the next edition of “The Web Marketing Minute.”  Today’s topic is… Your Marketing Message: Crafting Value Propositions What do we mean by “Value Propositions?”  Well, maybe you’re familiar with the term USP – Unique Selling Proposition.  Usually people refer to USPs as a way to quickly communicate the key point or points that
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How Corporate Thinking is Killing Your Business Over the past three months we’ve had the honor and privilege of working with a number of clients who have turned to us for help. Some had problems with marketing in general.  You know, getting folks in the door.  One had a problem with list segmentation, meaning he
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