If you answered yes to one (or both) of these questions, then you need to watch this video to discover some common (and costly) mistakes you might be making using your blog…

Blog Marketing Strategies

Are You Ready to Kick-Start Your Blog Marketing Program?

Perhaps the best way to get started is to register for one of our complimentary internet marketing coaching calls.

To learn more and to sign up to claim your free 30 minute session with us, click on the link (or fill out the form in the sidebar >>>) and read the brief overview.

You can also share your thoughts here.  For example…

• Do you like the new format?
• Do you prefer audio or video?
• Are these “marketing minutes” too long… too short… or just about right.

Blogs and blog websites ARE the most effective way to market your business online today.

If you don’t have a blog website set up, we can install your new blog for you. Simply follow the link to get started.

So what does “above the fold” mean?

And how will knowing this term improve your website’s “bounce rate?”

The term comes from direct response marketing when folks would send out sales letters.

As you might imagine, the “fold” referred to that part of the sales letter visible when someone opened their mail.

The point? To get your reader’s (or web visitor’s) attention.

Now, for internet marketers, the term refers to…

That part of your website visible to your web-visitor
without them scrolling down the page.

Meaning, what people immediately see on your website is the parts that CAN be seen without more effort. If you don’t get them to stop and look further you lost them.

Possible for good!

If someone has to scroll down to look at your site in order to see what you are selling, asking them to do (your call to action), or what they came to your site looking for (the reason they are at your site in the first place), then you have some work ahead of you.

We have seen many websites that have missed this point.  Big-time!

Websites with HUGE Banners or Title Images.

Come on people, let’s get real here.

Your huge banner may impress the heck out of you.

It may even look real professional and good to you.  And it may even deserve a few more seconds looking of attention… but if that is all you have going for you your site won’t last very long.

For example, check this out…

I had to keep the image small, but literally 70% of this website’s “above the fold” space is wasted on the header.

Let me say that again… WASTED.

Another point you want to consider is whether or not your website passes the “3 second rule.”

So what is the 3 second rule (and we don’t mean food falling on the floor)?

Which if you read about it you will come to understand what is most important to you is NOT what is important to your visitors in most cases.

Think about it.  Just ask yourself these questions:

• When YOU visit a website, why did you go there?
• What are you looking for?
• What keeps you there?
• What grabs your attention
• And why?

Now apply that insight to your own website. Except, instead of being “in love” with your site, view your site AS IF you were a potential customer or client.

Be brutally honest here.

Owning a website is NOT about having a huge ego (unless you are a closet blogger, basically “blogging in the dark.”

If you are like most people we know, you are using your site to generate more leads and/or sales for your business.  At least, that’s the goal, right?

Now, if you don’t think you are capable of viewing your website objectively, then have someone visit your site and answer those questions for you.

Getting honest answers will give you a better understanding of what you website is really doing for you.

Remember your website is not just there to look pretty, it has to do something for the people visiting.

Give them what they want by NOT distracting or hiding what makes your website worth the time they spent to find you. And if you do this, they will keep coming back for more…

Are You Ready for a Website X-Ray?

Perhaps the best way to get started is to register for one of our complimentary internet marketing coaching calls.  To learn more and to sign up to claim your free 30 minute session with us, click on the link and read the brief overview.

Sign up instructions will be listed on the page as well.

Or you can leave a comment here with your URL and we’ll do a quick “spotlight” checking to see if you are using your “prime real estate” in the best manner possible.

And this includes…

1. Using a headline
2. Giving the web visitor something “actionable” to do above the fold

Let us know what you think is important on your website, leave your comments and tell us what you know is the most valuable real-estate on your home page.

And be sure to get your 30 minute consultation now because slots are filling up fast!

Wrong.

And depending on how you set up your site, you are not only wrong… you are flat broke to boot.

Ask anybody who has sold online and they will tell you that they did it on Ebay or that they just setup their website and made sales.

But I can tell you now that those are the two most unhelpful answers to selling online you will ever hear.

But it doesn’t have to be that way.

What is the Difference Between a “Traditional Website” and a Blog Website?

And does it matter?

Anybody now a days can have their own website, from a 5 year old to a 95 year old. And they can all have an equal stake in the new real estate rush that started back in the 90’s.

The DOT.com Boom.

So maybe you’re asking yourself, what’s the difference between a “blog” and “traditional” website?

After all, a website is better than a blog, isn’t it?

Let me tell you something, there is a BIG difference between a “traditional” website with individual pages all hand crafted and made to order.

Then there is the Blog website platform that does most of the heavy lifting for you.

When it comes to traditional websites they take very long to make, only highly skilled individuals are capable of creating a truly marvelous website just for you.

And the price tag? Starting at $500 up to Thousands of dollars just to get your site off the ground.

It’s enough to give you sticker shock at shelling that much money for something on a computer screen. Not to mention the “time to build” factor.

To create one of these glorious hand made websites takes weeks of effort and creative sweat to concoct a vision of beauty that justifies the time and expense to give birth to such a thing.

And guess what?

You still don’t know what you can or CAN’T do, add, or modify it without it costing you an arm or a leg.  That’s after its paid for in the first place.

However, there is an alternative…

It all Starts with Your Own Blog.

One website option that is easier to use, much more affordable, and ready to go right out of the box.

It’s called a Blog Site Setup.

With a Blog you have the ability to do things that a regular website struggles with, like adding new copy to your website.

Keeping track of changes so you can UNDO what went wrong. And making your website look like a whole new website in under 10 minutes flat! Just by changing the Theme.

When have you heard of someone changing their website look and feel, 10 minutes after they decided it needed to change? Hmm… Anybody?

Well I can tell you that it IS possible if your website was built on a blog setup.

You see the HARD work has already been done.

All those dynamic programs, all the features, utilities and other stuff you never want to hear about let alone learn the hard way that your website can’t even change its copy without taking days for your web developer to getting around to it.

With a Blog you can Do More in Less Time with Less Cost.

A Blog Site Setup gives you:

• A REAL website that works right out of the box, just add your domain and a hosting account [we can even do that for you!]
• A ready to go, SEO and SEM system that makes the Search Engines take notice of your site from Day 1.
• Multi-media [video, audio, etc.] friendly  website, create it yourself or we can show you how.
• Unlimited Free upgrades, the blog system keeps up with changes in Internet, No more Costly code changes
• Website Traffic and Analytics installed from the start, so you know who’s looking at your site and where you can optimize for sales or attract even more visitors.
• 2 Free 60 minute Marketing Coaching Calls [a $300 value], to help you narrow down your target market and give you action steps that give you focus for long term success online.

All you need to do to get started is to sign up below.

You can read more about our blog site set up services by following the text link for more information.

1. market our existing offline business online to get more customers
2. start an online part of our business, selling product directly to customers
3. start an online “side” business to supplement income and help make ends meet.

That’s pretty much it.

And yet, most people have a hard time making even ONE sale online.  Why is that?  The fact is, no one had to show you how to BUY online, but selling online is another story.

So how do you sell online?

Because I run a web marketing company, it seems that I get asked that one question more than any other. And to answer it COMPLETELY would take up a lot of time.

The reason is because there are a lot of moving parts with any sales process you create online.  And each part needs to be tested.

Let me repeat that last point again…

You must TEST each and every piece of your online sales process in order to get it right.

By the way, because I KNOW keyword research cold, I can tell you that LOTS of people are looking to short-cut the process. Keywords like “fast way to make money” or “earn money fast online” only highlight the point I’m making about testing your process in order to make real money…

Please click the play button below as I discuss ONE aspect for testing your sales process.

Author insert a music with WS Audio Player
(Download) this music.

Do you want to learn more?

Whether you have a website up and running or not, we can help you.

If you already have a website, then one of our web coaching programs is a good place to start.  You can learn more about how our coaching program works by following the link and requesting more information.

But what if you don’t have a website set up yet?

No problem. There are easy and affordable ways to get started. And we have an online video training program that will explain ALL the necessary details.

Our tele-class option guarantees that you’ll have a working, fully functioning website by the time the class ends.

Check it out by clicking the green button at the top right hand side of the page (“Start Your Blog Now”), or by following the link to start your own website.

Please leave a comment, question, idea or thought here on the page as well.  We look forward to hearing from you.

A LOT more.

The issue?

Paralysis.

In this case, it’s not a question of paralysis by analysis.  99 times out of a 100 it’s a simple case of perfection paralysis.

Let me explain…

Blog Marketing 101

Blogging has made it easier than ever for businesses to communicate with their existing and potential clients and customers. And invite & receive feedback. In real time.

Not to mention that blogs give you an SEO “boost” along with social media distribution tools that traditional websites simply can’t match.

So what’s the problem?

Well, it seems that most people we talk with start off on the right foot.  Most people start blogging right away once they are set up, adding new content nearly every day, if not every week.

Then the weeks and months pass by.  And they post new content less and less frequently.

Some of the problems you may face include:

• challenges finding “new” things to say/share
• unable to schedule a schedule to write/post new articles
• feeling like you are “wasting time” blogging
• or simple boredom

And the biggest challenge of all:  trying to publish the perfect post.

So what’s the solution?

The ONE Key to Successful Blogging Is…

Consistency.

Plain and simple.

Additionally, there really is no such thing as a “bad” blog post.

Now, you might write an article (many articles) for your blog that nobody reads. Maybe your topic simply doesn’t connect with your audience or potential customer or client.

Is that a bad thing?  Heck no!

And here’s why…

1. reviewing your Google Analytics stats will help you gain valuable market data…
2. you’ll know which kinds of articles people want to read… or avoid like the plague…
3. better still, each blog post ADDS one page of content to your website…

Why is that last point the most important?

Because one of the drivers for getting high rankings for search engines include:

1. number of pages for your website
2. how recently you added/edited content on your website

And that’s a fact.

So regardless of how “perfect” you want your blog posts to be, getting your content “out there” is better than not submitting anything.

Got it?

Do You Want to Learn More About Effective Blogging?

So how can we help you to use the power of blog marketing to build your business or web presence?

Perhaps the best way to get started is to register for one of our complimentary internet marketing coaching calls.  To learn more and to sign up to claim your free 30 minute session with us, click on the link and read the brief overview.

Sign up instructions will be listed on the page as well.

Don’t have a blog set up yet?

No problem.

There are a few ways to get started.

First, we can set up a blog for you.  Simply follow the link to learn more and to download our one sheet overview.

If you would prefer some online video training, we have a how to start a blog video program that walks you through the process of setting up your own blog.