A Case Study

Let me share a brief story with you to get to the point of this post. One of our newest clients recently shared with us that her current site had an opt-in box to capture leads.

Sounds simple enough, right?

Well, there was only one problem. Her web-design and hosting company never bothered to link the code properly with her email marketing program (a different vendor). So guess what? For over two years anyone entering their information and clicking the SUBMIT button got lost down a black hole in cyberspace.

Now, here’s the point.

Can you even imagine how many leads were lost in that time? Our client came up with a rough guestimate. I’ll just let you know that it isn’t pretty. And those leads are basically lost forever.

If you don’t mind, take a moment and ask yourself the question at the top of this post. Are you beginning to have a vague, uneasy feeling that you might have more problems than just the cost of your existing website.

We understand that you’re busy running your business, keeping your customers and clients happy, and trying to find new ones to help your business grow. We all share those goals. In fact, it’s why we’re in this business.

Let me share one other point with you.

Many business owners have websites that are basically “online brochures.” They look pretty, probably have some fancy flash on them. And maybe it cost a pretty penny to boot. But here’s the critical question you need to ask yourself (and have answered): does your site convert traffic?

Do the folks that find your site take the desired action you want them to, whether it’s to join your list, buy your product or sign up for your service?

‘Cause that’s all that matters when you talk about being online. We’re not talking about “reactive” web marketing, where you meet a bunch of people at the chamber of commerce meeting, hand out cards that just happens to have your URL on there, and then folks go to your site.

It’s about “proactive” web marketing. Where people you’ve never met before find your site all on their own, preferrably while you sleep, or meet with clients, or do whatever you choose to do with your time. And then having these people who find you take action.

Plain and simple.

Anything less than that is a waste of your hard-earned dollars.

Next Steps…

Any questions?  Comments?  Did we hit a nerve?

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