Or, 3 Lessons on How Your Language Matters Okay, so maybe that headline was a bit over the top.  Not to mention a bit tongue in cheek. But behind a statement we can all recognize (and probably more than once heard while growing up) is a powerful business idea lurking just beneath the all too
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What does it mean? Integration marketing, as we use the term with clients to reveal blind spots in their online business, involves three key and critical issues: the relationship between your sources of traffic and the offer or offers on your site (involves pre-action of your web visitor) opportunities to up-sell or cross-sell (integration at
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