Web Marketing Minute: Blog Marketing Mistakes Exposed

Posted by Michael Guerin on February 16, 2010 · Leave a Comment 

Do you have a blog? Is blog marketing a key component to your online marketing?

If you answered yes to one (or both) of these questions, then you need to watch this video to discover some common (and costly) mistakes you might be making using your blog…

Blog Marketing Strategies

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Are You Ready to Kick-Start Your Blog Marketing Program?

Perhaps the best way to get started is to register for one of our complimentary internet marketing coaching calls.

To learn more and to sign up to claim your free 30 minute session with us, click on the link (or fill out the form in the sidebar >>>) and read the brief overview.

You can also share your thoughts here.  For example…

  • Do you like the new format?
  • Do you prefer audio or video?
  • Are these “marketing minutes” too long… too short… or just about right.

Blogs and blog websites ARE the most effective way to market your business online today.

If you don’t have a blog website set up, we can install your new blog for you. Simply follow the link to get started.

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Your Web Marketing Minute: Building Your Business Asset

Posted by Michael Guerin on September 9, 2009 · Leave a Comment 

Why do you have a website?

What is the intended purpose for your website?

How are you currently using it?

Building a Business Asset

Most business owners we meet, when confronted with these questions, have no idea what we are driving at.  And believe it or not, that’s a huge problem for their business.

For example…

Did you know that the TYPE of website you have should
be based on it’s ROLE and FUNCTION for your business?

What’s more, to achieve success online, you need to start thinking of your website as a business asset, and not just a marketing expense or worse still… an online brochure.  Listen in as we discuss…

Web Marketing Programs

If you’d like to discover how we can help you improve your marketing (or create a campaign from scratch), simply follow the link to our website marketing programs page.

Need help defining your sales process?

Leave a question or comment for us and we’ll get right back to you. Along with a complete range of web marketing solutions, we also provide sales process consulting.

And if you just want to share your feedback by leaving a comment on the site, that’s great too.

Interested to discover how our web marketing firm can help solve your online (and offline) marketing problems?  Just leave a comment here on the page.

We will respond to your inquiry.

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Web Marketing Minute: Your Target Audience

Posted by Michael Guerin on August 4, 2009 · Leave a Comment 

If you’ve been following our weekly series lately, this week’s topic should come as no surprise: reaching your target audience.

Target marketing has been a buzz word for more than a few years.  Yet, time and again there are folks who nod their head in agreement when we discuss reaching the right audience, then fail to understand the concept.

How do we know?  Because after a few questions it becomes abundantly clear that they are NOT targeting their ideal customer or client profile.  So let’s discuss…

Your Marketing Message: Reaching the Right Audience

Here’s a great example of how badly folks get this point…

A few years ago at a business networking event, I asked a sales person who his ideal customer was. The reason?  Well, if I knew who he was hoping to meet, it would be much easier to refer him possible customers.

His answer was “everybody.”  Not much help there.

So I asked one more time, saying “what does your best customer look like?  Who are they?”

His answer?  A stunned expression.  He really had no idea.

So what is the key?  To be SPECIFIC.  Listen to today’s audio to discover why…

Web Marketing Programs

If you’d like to discover how we can help you improve your marketing (or create a campaign from scratch), simply follow the link to our website marketing programs page.

Questions?  Comments? Share your feedback by leaving a comment on the site.

Interested to discover how our web marketing firm can help solve your online (and offline) marketing problems?  Just leave a comment here on the page.

We will respond to your inquiry. Promise.

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