Newsletters (or ezines) are certainly not new.  Yet, from time to time we’ve noticed some serious problems in how business owners implement this strategy. So here’s a quick list of the three most common (and biggest) errors to avoid: 1. Use of Double-Opt In This is the age of permission-based marketing.  You must get this
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I have to tell you right up front, that I’m a little ticked off.  No, it’s not that a bunch of folks didn’t register IN ADVANCE for the live seminar.  That was partly my fault.  I failed to mention that there was no registration at the door. As my buddy Mark likes to say, there’s
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